Is Sea World Still Advertising with Dawn Brancheau?

Last week, I came home from a business trip on Friday.  On my way down the escalator to baggage claim, I saw this sign above me.  I don’t know one Orca from another, but that photo looks like Dawn Brancheau to me – the trainer who lost her life working with one of the whales at Sea World.

My first reaction wasn’t positive.  I wondered why this sign was still up.  It seemed very inappropriate to me to have an advertisement using the photo of a woman killed doing the very thing she’s depicting.

Of course, I could be wrong.  By all accounts I’ve read, she loved her job and it seems to show in this photograph.  Perhaps most tourists don’t know who she is, but there are obviously a lot of locals who are familiar with events.  I doubt that I’m the only one who thinks it’s a bit tasteless to advertise your fun adventure with the image of a person who was killed there.

However, maybe I’m wrong.  Is this a tribute?  Is it in poor taste?  Is it just there because someone in advertising didn’t bother to check?  I’d be interested to know your thoughts.